Online entrepreneur Natasha Tucker has launched a crowdfunding drive to boost her UK green fashion website.

Ms Tucker, co-owner of Reve en Vert, based in London, said: “Basically, we thought it was a really good way to engage our community and customer base to become brand ambassadors and equity stockholders in the business.

“We’re really excited about the fact that people can be much more active participants.”

Ms Tucker hopes to raise around $311,000 in return for 15 per cent of the company.

She said: “The money is going to be used for three main purposes — marketing, public relations and stock and inventory, bringing in new and exciting designers and having a broader product offering.

“We’re really excited about some of the designers we’re bringing in.”

Mr Tucker, 31, originally from Bermuda, set up the firm, which specialises in high fashion with a low impact on the environment and beauty products, with business partner Cora Hilts, a US citizen also based in London, four years ago.

The master’s graduate in art and politics said she was inspired to found a green business after working at Wadson’s Farm while home for a year when she was 25.

She originally planned to use her farming experience to run a restaurant, but opted for the fashion world after discussions with Ms Hilts.

The business, a part-time venture for two years, until an investor stepped in and allowed the two to devote themselves full-time to the business.

Ms Tucker said: “Business is great and we’ve seen a huge uptick around sustainability and sustainable fashion. We’re seeing demand on a customer level and from a media perspective.”

Brands stocked by Reve en Vert — Dream in Green — include upscale Scottish cashmere and woollen goods from Johnstons of Elgin, London-based Christopher Raeburn, who has designed for sports and fashion label Fred Perry, Victorinox and Barbour, US-based Yoga Democracy, which uses recycled plastic to create designer leggings and the company’s own-brand range of T-shirts.

Ms Tucker said: “Our social base is also really growing, which makes us confident we can reach the millennial generation.

“That generation is really driving what we want to see from the business.” She added: “We believe that if people are stock holders they can more enjoy the mission.”

For as little as £10, around $12.50, and up, subscribers can buy a stake in the business.

The Crowdfunding page is at www.crowdcube.com/rev.

Investors from Bermuda are required to fill out an additional form, which can be found at https://www.crowdcube.com/pg/non-standard-investment-request-ns-1a-1725.

For more information, e-mail invest@revenvert.com.