A new hardcover magazine will be showcasing the island to visitors when it is published next May.

The Bermuda Hotel Association has partnered with a boutique publishing company to develop “an upscale destination magazine for hotels and resorts” in Bermuda.

It will be an annual publication featuring information about things to see and do. Described as richly illustrated, it will highlight local personalities and the beauty of the island with photographs, stories and information about shopping, dining, activities, attractions and more.

The publication will be created by North South Net, a Cayman Islands-based publishing group that creates high-quality print and digital products for hotel guests in the US, Caribbean and Latin America. The company will partner with Tourist Publications (Bermuda) Ltd for local sales and management.

In a statement, the Bermuda Hotel Association said it viewed the project as a “critically important step in the process of establishing Bermuda as the destination of first choice for both leisure and business visitors”.

It also said: “Through this partnership, and by extension through our members, we will be working together with NSN to both enhance the overall visitor experience of our destination to attract more first-time visitors as well as growing our repeat tourists to Bermuda. We fully expect that with their vast experience in publishing print and digital products, NSN will quickly demonstrate their value as a key strategic partner in the coming years. The BHA is looking forward to working with NSN in achieving measurable success in this key area of our economy.”

Garry Duell, director of North South Net, said: “We’re honoured and extremely excited to be working with the outstanding team at the Bermuda Hotel Association. I have spent much of my time in Bermuda during the past 30 years and it is truly a special place with so much to offer its visitors. Our team is looking forward to partnering with local contributors and reuniting with friends in business to create a world-class print and digital media programme of the highest quality.”

• For more information and the opportunity to be a part of the 2019 edition, contact Mr Duell at (786) 501-3434