A Bermudian entrepreneur who ditched her cubicle by turning a side hustle into a viable business wants to help other millennial women do the same.

Gayneté (Edwards) Jones, 33, is to offer the free one-hour webinar 5 Steps To Build Your Side Hustle So You Can Ditch Your Cubicle tomorrow at 9pm.

Ms Jones says her mission is to “help millennial women to turn their passions into profit, creating a life of comfort, fulfilment and freedom”.

A keynote speaker at last Thursday’s Bermuda Entrepreneurial Summit, Ms Jones was working as an assistant relationship manager in the private banking department of Butterfield Bank when she launched her side hustle, G.A.M.E. Changing Industries, in 2015.

That year, she released the book Lucky Code, an Amazon bestseller in the motivational, success and self-help categories. Today, her business includes e-courses, speaking engagements, one-on-one and group training sessions, a newsletter, membership programme, and the Freedom Slay podcast. This year, on April 4, she left the cubicle at Butterfield for good.

“After four years of running my business while working, I had tripled my salary,” Ms Jones said.

The Frances Patton, Berkeley Institute and Bermuda College graduate with an associate’s degree in business continued her education this year in the Ignite Bermuda entrepreneurial accelerator programme.

“I loved Ignite, Sean Reel was amazing,” St Georgian Ms Jones said, referring to the group’s executive director.

“Ignite gives you the mental tools required for an entrepreneurial venture. It’s not just about strategy, you have to have a mental fortitude to do it consistently.

“Ignite is about enablement, it’s not coaching. The programme helps you make decisions by asking you the questions you should be asking yourself. That helps you become an independent entrepreneur.”

Living in Halifax, Nova Scotia since August with husband, Dean, and 13-year-old daughter, Ramaya, Ms Jones enjoys the freedom that the entrepreneurial life provides.

“It’s about doing the things you really enjoy with your time,” she says. “I get massages every Friday, and I make space available in my calendar to enjoy the things I really love about life — family, friends and self-care.

“I don’t subscribe to the ‘hustle till you die’ mentality. A lot do, but it’s not my philosophy at all.”

Already, a global audience of more than 1,000 people from countries including Saudi Arabia, United States, Canada, United Kingdom, Australia, and Bermuda, have signed up for the webinar, which will be followed by a Q and A session with Ms Jones.

“I help women to overcome their fears and the self-doubt that is associated with running an entrepreneurial venture as well as learn how to create consistent income streams while solving problems for their clients,” Ms Jones said.

Seventy per cent of her audience is between the ages of 22 and 40.

“More than 40 per cent of millennials have side hustles,” she said. “When you have an entrepreneurial spirit, you spend a lot of time sitting at your desk at work and asking ‘is there more to life? There must be more to life’.

“Not everyone wants a 9-to-5 job, and I understand that. Those are the women I’d like to help.”

• To sign up for the free webinar, go to https://Gaynete.com/webinar. The book, Lucky Code, is available in Bermuda at Brown and Co