Two years after opening The Loren at Pink Beach in Bermuda, The Loren Hotel Group is expanding to the United States.

Site work is under way for The Loren at Lady Bird Lake in Austin, Texas with a grand opening planned for the first quarter of 2022.

A hotel spokesman said the city’s unique lifestyle quality, booming business and job growth, particularly in tech and media sectors, as well as the site’s natural surroundings, all served as important factors when strategically identifying the next development location for The Loren Hotel Group. The lakefront site, right on the shore of Lady Bird Lake — between the pedestrian path across historic Lamar Boulevard Bridge and Butler Park Pitch & Putt — is uniquely positioned to provide hotel guests and owners with easy access to downtown Austin, while enjoying views of the parkland to the east and west. To the south, the hotel will neighbour Zilker Metropolitan Park, a 350-acre public park and hub for recreation in the area.

“We’re excited to continue the success of The Loren Hotel brand by bringing our next venture to Austin, one of America’s most exciting and fastest growing cities — where we believe the luxury traveller is underserved,” said The Loren Group founder Stephen King. “As in Bermuda, where we’ve attracted a discerning international travel market, we expect to deliver the same focus on elevated service, appreciation for quality design and art, and an impeccable location to appeal to international travellers and serve as a social hub for Austinites.

“Living, staying or dining here will be an unrivalled way to experience downtown Austin and the park.”

The new five-star property will feature 108 guest rooms, all with lake and city views, as well as 26 spacious two to four-bedroom condominiums for sale, including two penthouses, all with panoramic views.

On-site offerings at The Loren at Lady Bird Lake will include a rooftop restaurant and event facilities with a bar and lounge that open into an outdoor seating area with 180-degree perspectives on the ever-expanding city skyline. There will also be a luxury spa, gym, swimming pool and retail offerings with a health and wellness theme. The property will provide guests and owners The Loren Hotel brand’s signature live-work-play environment.

A hotel spokesman said The Loren Hotel Group was pleased to work closely with Austin city officials and foundation communities of Austin to substantially upgrade the parkland on the southern shore of Lady Bird Lake and provide a material contribution to the development of affordable housing in Austin.

The company has a long-term build-and-hold strategy and plans to expand The Loren Hotel brand across the US and beyond, through design, development, and operation. Future projects will target a cultured, high-net-worth clientele by showing off spectacular views, surrounding them with detailed art and design and creating indelible local experiences.

According to the hotel, since its opening, The Loren at Pink Beach in Bermuda has been extremely successful, earning a ranking as one of the best new hotels in the world on Travel + Leisure’s 2018 “It List” and as one of the best hotels in the Caribbean and Bermuda in Condé Nast Traveler’s annual Readers’ Choice Awards 2018.

The hotel has received media attention in publications ranging from Architectural Digest and Afar to Robb Report and Elite Traveler.

For more information about The Loren at Lady Bird Lake or The Loren at Pink Beach, contact theloren@hawkpr.com.