A partnership has been formed between Apex Group Ltd, a global financial services provider that was established in Bermuda in 2003, and fintech company BITE Investments, which provides high net worth investors access to alternative investments.

The partnership aims to deliver “enhanced solutions” to the Asian asset management market.

BITE provides high net worth investors access to alternative asset funds and their underlying, direct co-investment opportunities in smaller sized amounts. It recently closed a pre-Series A funding round backed by Apex.

BITE said its solution was developed in response to demand from high net worth investors who are typically ‘under-allocated’ to alternative asset classes including private equity.

Peter Hughes, founder and chief executive officer of Apex Group, said: “The opportunity to partner with BITE comes at an ideal time for Apex as we focus our APAC strategy on addressing this underserved space and market opportunity. The combination of our fund, financial and corporate services and longstanding presence in the region, enables us to partner with BITE to provide a technology enabled distribution platform to build Asia’s premium online alternatives investment platform for high net worth investors.

William Rudebeck, founder and CEO of BITE Investments, said: “We are hugely excited by the partnership with the Apex Group and the ability to leverage their institutional global reach to bring BITE’s technology driven access to outstanding alternative investment opportunities. The partnership creates arguably the most compelling solution for investors in the marketplace.

“There are many financial ‘supermarkets’ for high net worth individuals in Asia, but no truly dedicated, trusted, online source of premium alternative investments, and yet, given the performance of some alternative investments, we see huge demand for such a platform.”