Burnett to produce MTV
LOS ANGELES (AP) — Reality TV mogul Mark Burnett is a self-professed fan of the MTV Movie Awards but says they’ve gotten a bit staid — something he plans to change as executive producer.“They’ve become so well-produced that it doesn’t feel as MTV as in the early days,” Burnett said on Thursday. “MTV invented brevity in television, quick-cutting and (the idea) that anything could happen.”
Burnett, whose series include “Survivor” and “The Apprentice”, also has the task of boosting the awards show’s audience. It’s eroded since hitting a high of 7.1 million viewers in 2002, with less than half that — 3.2 million — watching in 2006. MTV said Burnett will take over from longtime producer Joel Gallen for the 16th annual ceremony, set for June 3. The show will be live for the first time.
Burnett said he doesn’t plan radical changes and will retain the movie spoofs and such offbeat award categories as “best kiss” and “sexiest performance”. But he wants to see more spontaneity, he said.
“Many awards shows would have a heart attack if anything for a minute went slightly out of place, playing someone off if their speech goes too long,” he said. “It’s MTV — they’ll have other stars come and drag them off the stage.”