Shopping for young people is becoming increasingly difficult. The conflict is especially noticeable between mother and daughter.

Girls today want to be fashionable like their favourite pop stars but mum may think that those designs are too sexy and often too skimpy.

At Benetton, on Reid Street, both mothers and daughters can be satisfied.

Mum will love the practical fabrics and quality details and the styles are appropriate for preteens and teens.

She also will understand that at prices considerably lower than US retails and with no sales tax to pay that she is getting good value for money.

Bermuda's fashionable young ladies will be thrilled with the funky and colourful range with modern shapes to keep her right up to date.

Continued on page 17 Continued from page 16 Children's clothes are never normally known for being too fashionable. You have to consider that children soon outgrow them but youngsters today are more sophisticated and certainly more demanding than ever before.

Some of the most popular styles in children's wear would not look out of place in an adult department. Funky sheepskin coats and fur trimmed parkas, suede fringed knee length skirts, flared cords, cargo skirts.

Knit wear is very modern with boiled wool and applique motifs.

The shoes are always a big success. Platform shoes and boots are no longer as fashionable as they were so Mum needed not worry about any sprained ankles.

The modern low three-quarter boot with a sneaker type sole is as sharp as it is practical.

Other styles include leopard skin ankle boots and fringed suede. The only problem with these styles is the number of adults who try to squeeze into them! The first floor at Benetton is for newborns to teens but the adult collection on the main floor bridges the gap between early and later teens.

After the age of 12 and even before, age becomes irrelevant with body shapes changing so rapidly. But with youngsters being larger than ever before, it is important to have appropriate styles in the adult collection.

Benetton is ideal for Bermuda's young people. It is colourful and fun and prides itself on being multicultural.

The store itself caters for the whole family with Ladies wear, Mens wear, Newborns and Children's wear.

Their latest addition to the family is a Maternity collection for those who want to look as up-to-date whilst pregnant as they do normally.