Sovereign Fine Jewellers Limited, on Reid Street, is celebrating the Christmas season in a tremendous way! The entire stock is 20 percent off, with additional selections of 50 percent off.

Steve Massey, store manager, said: "The most popular purchases for teens: silver jewellery, gold charms, and engravable merchandise.

"For men: watches, gold chains and bracelets.

"For Ladies: gold earrings, chains, and bracelets, diamond rings, and watches.

Sovereign's international gold and silver comes mainly from Germany, then the US, UK then Canada.

"The trends in jewellery today are traditional chains and bracelets, hoop earnings, gold charms, dress and work watches, these have been very popular with us.

"As trends have changed the market has swung toward pearls, silver, platinum jewellry, white gold two tone designer engagement and wedding band sets.

Pocket watches, tazanite jewellery to digital organisers. All of which we carry.'' Sovereigns strongly caters to locals and as such their prices are very competitive.

They have built a great reputation over the last twenty years. With their European trained, in house jeweller and watchmaker, they offer a much demanded repair service.

Mr. Massey concluded: "With our hours of operation 8:30 am until 5:30 pm and Friday late nights until 9:00 pm for Christmas, Sovereigns would like to thank our customers for their patronage over the years.

"This is why we are giving discount values to help shopping this Christmas.'' Sovereign staff : From the left, Blossom Trott, Debbie Burns, Steve Massey - manager, Mark Evans, Jean Clark and Audrey Flood.