BC-US--Cartoons vs Bullies,0124
Cartoon Network plans major anti-bullying campaign
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NEW YORK (AP) -- Next fall, when millions of kids tune into Cartoon Network to watch their animated favorites, they'll encounter an ambitious new campaign against bullying.
The campaign will target middle-schoolers, an age when bullying often is at its worst. It will include a series of new public service ads, as well as online materials on tactics that kids can use when they witness bullying. Simultaneously, Cartoon Network's sister network, CNN, will run a series of news reports on the impact of bullying and ways to curtail it.
The network plans to start the campaign Oct. 1. It's working in partnership with a federal health agency and is being advised by some of the nation's top anti-bullying experts.