NEW ORLEANS (AP) – Actor Danny DeVito served up his own premium "Limoncello" liqueur flavoured with zesty Italian lemons and gave a cry of "Salut!" to a drink-sipping crowd at Tales of the Cocktail, a New Orleans cocktail and culinary festival.

Wife and actress Rhea Perlman accompanied DeVito as he shared stories about his New Jersey upbringing and spoke of his passion for Sorrento, Italy, where his liqueur is produced. The occasion: a "Drink Italy" event at the Hotel Monteleone in the French Quarter.

"It's a magnificent place," DeVito said as dozens of cocktail fans sat at tables sipping Limoncello while video footage of Italy flashed on a jumbo screen.

DeVito said his premium brand is crafted from Italian-grown organic lemons, sugar, water and alcohol. He said it goes well with tequila or in a martini with vodka – or even chilled alone.

DeVito also joined New Orleans chef John Besh for a cooking and cocktail-making demonstration called "Chef and the Fat Man".

Tales of the Cocktail is a five-day festival of dinners, tastings, competitions, book signings and parties that celebrate food and spirits. The event brings together bartenders, chefs and authors to celebrate the history and artistry of making drinks.

It also attracts regular folks. "Believe it or not, it's educational. They make so many things, and every year, they always come up with something new," said John Mazoch of Baton Rouge, Louisiana, now attending for the fifth year in a row.