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Taking his message to the masses

Artist E-Levels (centre) with producer Donald Detrimental Robinson and artist Ali Malik in the studio. (Photo by Glenn Tucker )

When reggae and dance hall artist E-Levels saw how gun violence was impacting the community he decided his best plan of action was to put pen to paper.The singer, whose real name is Allakhan Fashala, wrote ‘Funeral Again’ and ‘Say a Prayer’ featuring gospel reggae artist Troy Anthony.The tunes will be included in his upcoming EP ‘To The Universe’, and be released on December 4 as part of a distribution deal with California-based record label BFM Digital.Mr Fashala told The Royal Gazette: “Getting the deal was very important to me because now my music will be distributed to over 250 digital download stores online and around the world, along with online marketing and promotion.“I wouldn’t say it was a milestone in my career, but it’s a step to reaching the level I would like to reach.”The dance hall artist started recording music seven years ago.“I started out when I was younger, I used to play reggae records on 45s. I had records from artists like Bounty Killer, Beenie Man, Tupac, Biggie, Nas and some of the R&B groups I used to listen to.”He started DJing as a teenager and building beats on his piano; he also performed as a background dancer alongside local DJ Ninja Cutty.His focus had shifted to singing by age 19, when he found a home with Near Future Records. CEO Donald (Detrimental) Robinson produces Mr Fashala’s music and films and edits his videos.“My life is about music all the way,” Mr Fashala said. “I just love music, it’s just a passion and I enjoy it.”He writes his own songs, many of them based on the reality of what’s going on in his surroundings and the world.‘Funeral Again’ is about what’s going on in Bermuda right now with the violence and the killings,” he explained. “It’s pretty much about how the Island has turned into this cowboy town type of place from what it used to be. It’s a positive conscious song [and has] received a lot of radio play on [stations like] Irie FM, Hott 107.5 and Power 95.”His tune ‘One in a Million’ is described as a ‘lovers’ rock’ reggae anthem about finding someone special; ‘Say A Prayer’ deals with how the economic recession is affecting families and impacting children.Still the artist is probably best known for his high-energy dance hall hits, which is how he got his nickname, E-Levels.“The name was actually given to me by Ninja Cutty. I got the name from dancing and performing and how I sing on stage, it’s just energy levels,” he said.Mr Fashala wants to perform in the Caribbean and Europe, where reggae music has a large following, but also hopes to reach far-off countries like Japan.“Pretty much I just want to be able to expose myself to the world. I am not looking just for the fame, I want to send my positive message out to the world, not just the glitz and the glamour, making all these big, huge hits and these kinds of things.“I want people to get the message because [much of] my music has a message in it, but I also want people to have a good time and get a vibe from my music. I want it to make people move as well,” he added.Mr Fashala will perform at Chewstick’s Neo Griot Lounge on Saturday, starting at 9pm. Corvin Melody will be the opening act; DJ Lenky Boy will spin hits during the event after-party.Manager Melody Bean said it was one of the ways Near Future records hoped to push Mr Fashala and their other artists: Ali Malik, Diamond Eye, Fyah B, Slanger, Starr Chyld and Ninja Cutty.She said: “We will be doing more shows like that in the very near future. The objective is to get the record label and artists out there. We will have a lot of projects going on in the New Year.”E-Level’s album ‘To The Universe’ will be available on iTunes and Amazon later this year. Fans can also follow him on Facebook, Twitter and My Space.

Artist E-Levels is preparing to take the stage at Chewstick’s Neo Griot Lounge on Saturday. ( Photo by Glenn Tucker )