SUNDAY, NOVEMBER 28: A new on-line alcohol awareness campaign has today been launched in Bermuda.

The chairman of alcohol awareness group CADA Anthony Santucci said: “We are extremely pleased to launch our new alcohol awareness campaign as we gear up for the Christmas season. This campaign is different from previous campaigns in that it is all done through Facebook.

"We have created a series of interesting, thought-provoking and sometimes controversial questions. These questions will be posted daily on our Facebook page facebook.com/CADABermuda."

Mr. Santucci added: "We want people to visit the page regularly to add their thoughts and comments about the question of the day. We anticipate some lively debates. In addition to the questions we will periodically add a 'Sobering Thought for the Day' which CADA Facebook fans and guests can comment on.

"Our aim is to hear our on-line audiences’ views on alcohol-related topics and to also provide them with interesting, and sometimes, surprising facts about alcohol and alcohol consumption and abuse that they may not have known or may have forgotten.

"We see this campaign as an interesting way to remind people to consume alcohol responsibly. We want everyone to become a Fan of CADA on Facebook and to join the discussions. As an incentive we will be putting everyone who is a fan by December 3 into a draw to win one of ten CADA sweat shirts.

"The campaign starts on Monday, November 29, so go to our Facebook page and become a fan. We look forward to reading the comments people leave on our page while raising awareness."