The Department of Tourism is taking a close look at its public relations agencies in both North America and the United Kingdom.

Word of the reviews came from Director of Tourism Cherie Witter who said it was standard practice to ensure that Bermuda tourism is being effectively promoted overseas.

The current PR agency in North America is Lou Hammond and Associates which has offices in New York City, Miami, and Charleston, South Carolina.

The company has held the account since 1999.

It?s not certain whether or not Lou Hammond will be replaced, but Mrs. Whitter said, ?The ideal agency partner is one that is immersed in the marketplace and that has established relationships with North American media, influences and celebrities that can be leveraged for the benefit of Bermuda Tourism.?

She also advised that the UK agency review began last year and is almost completed.

The North American review has just started.