The family of a young footballer killed in a car crash in 2004 has given their blessing for their tragedy to be documented in a hard-hitting road safety campaign.

One of the adverts shows the grieving family of 24-year-old Hornets star Randy Swan?s mother placing flowers on his grave on the anniversary of his death.

His sister, Karima Swan, 26, told her brother had been chosen as the focus of the campaign because he was so well known and such a good role model.

?I think it is a very good idea. Road accidents don?t just affect the person in them but their mother, their father, their friends, their enemies. It affects everyone they know and don?t know. Every morning I wake up I wish he was here. In my life and my family?s life he?s honoured every day,? she said.

Mr. Swan was a passenger in a car that crashed on his birthday on December 16, 2004, near the Southampton Rangers ground on South Shore Road. His life support machine was turned off days later.

Speaking at the launch of the new print and radio campaign last Friday, Minister of Tourism and Transport Dr. Ewart Brown said there had been too many headlines already about road deaths this year.

?Since 2000 there have been 48 deaths as a result of accidents on our roads. It?s only May and tragically, we have added four fatalities to this figure,? he said.

The campaign will air throughout the summer months, focusing on issues including child safety, reckless driving and drinking and driving.

?The reality is that road collisions and their frequency have become an all too familiar part of Bermuda?s cultural landscape. Not a day goes by where we don?t hear, see or read about a car, cycle, truck or public vehicle crashing and injuring the riders, drivers or passengers of the vehicle,? said Dr. Brown.

?It?s my view that any loss of life on our roads is one life too many, yet we continue to see frightening displays of conduct from the motoring public, and poor driving habits on Bermuda?s roads.?

Commenting on the effect Mr. Swan?s death had had on his loved ones, Dr. Brown added: ?They do not wish to see any family experience what they have had to endure and hope that his story will have an impact on the younger generation.

?They believe in our cause so much, that they generously allowed us to document the commemoration of the first anniversary of his death for use in this campaign.

The advert featuring Mr. Swan?s story will debut this week, in time for the Bermuda Day holiday.