kicked off under the stewardship of the Monitor Group.

The emphasis has now switched from discovery and research aimed at building people's understanding to ten action orientated projects.

Monitor Group project director Joe Babiec said phase two was underway and it would turn away from further industry analysis and research to implementation of the changes Monitor has recommended.

He said this would be done through working with community groups on pilot projects and once Monitor got momentum going in the community then it could begin encouraging the implementation of more challenging initiatives it felt would help tourism.

There were ten things Monitor would be doing in this phase which was expected to last until March, he said.

First off were a series of two-day workshops where industry members would be given information on the 12 different customer segments -- and their needs -- which Monitor identified in its phase one research.

These segments included explorers, romantics and water sport enthusiasts.

This information would later be available for referral on a library system.

Two target teams are also set to be created. Each will take a specific segment group of potential Bermuda visitors and the associated research and work out a plan to implement and integrate the necessary on-Island services and products to provide the customers in that group with the best possible experience.

The third and fourth projects will focus on specific tourist niche markets.

One will be the Bermuda International Film Festival and how it could work with other tourism service providers to attract more people from overseas to the benefit of all involved.

This would teach others how to connect specific one-off on-Island events with tourism and attract more people from overseas.

The other area would focus on the scuba diving community and how they could increase the quality of their product and accentuate the differences and pluses of diving on Bermuda and diving elsewhere.

The fifth project would aim to continue providing the community with information pertaining to phase one results. This would help keep the word out about what was going on, said Mr. Babiec.

Monitor also wants to work with the different transport service providers and create an integrated transport map for visitors so they could see what was provided and by whom.

The other would focus on taxi drivers and aim at developing the tour market.

Interested drivers would be encouraged and assisted in creating specific tours.

If this worked well, then it would be expanded to pairing up tour groups with attractions and vice versa.

In January the eighth project is set to kick off with a working group investigating the issues of human capital development and building common ways to address them.

The ninth project will aim at improving the calendar of on-Island recognition awards.

The final project provides breathing room for Monitor in case it needs to focus any effort on the previous nine projects or if it needs to deal with any special circumstances.

Monitor's local steering group CAG Ltd. is funding phase two with help from Government in an effort which continues the partnership concept being voiced by Government as the way forward.

Tourism Minister David Dodwell said : "We are pleased it is moving into the second phase, which will end at the end of March. One responsibility (in phase two) will be how and when we move into phase three.