communication with existing and potential customers.

The Reefs' new website will also allow the South Shore property to provide a feedback outlet for customers and website visitors; and enhance its marketing opportunities by catering property packages and deals to targetted geographic regions and markets.

"We redesigned the website to provide an interactive forum that supports ongoing dialogue with our current customers so that we can better serve their needs,'' said The Reefs general manager Neal Stephens.

"Our ultimate goal is to provide easier access and the latest property information to a more diverse audience and garner interest among new clientele.'' www.TheReefs.com was designed by Boston-based Trinity Marketing Communications, an integrated communications firm that specialises in hospitality related media.

BUSINESS BUC