Consumers and professional travel planners will now be able to easily locate all types of accommodations in Bermuda and quickly and cheaply contact them directly through www.bermudahotels.com.

The site is being heralded as the ultimate new tool in the BHA's campaign to attract and secure a larger share of global tourism.

BHA executive director John Harvey said: "We are committed to becoming even more proactive and efficient in the competitive travel arena by offering a site that is a reliable source of up-to-the-minute information, thereby adding value for both our members and our prospective visitors.'' The site's most popular features include a user-friendly database search of accommodations that allow users to search using a multitude of criteria, the calendar of events, maps produced in conjunction with the Department of Tourism, special offers and a resourceful section called About Bermuda.

Leading online and print publisher Miami-based International Voyager Media Interactive developed the site and will continue to update, upgrade and promote it.

IVMI director of sales and marketing Susan Boley said: "One of the many advantages of the Web is that its cost-efficient nature allows Bermuda a virtually unlimited showcase with which to promote its enviable beauty and unique qualities for those researching and comparison shopping online.''