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It was love at first sight!

sight. After friends took them on a brief tour of the South Shore premises, they immediately made reservations to stay there the following year. Sixteen visits later, Anne and Bill Jackson consider it a second home. "On our first trip to Bermuda, we stayed downtown because we didn't know the Island that well,'' said Mrs. Jackson. "We rented motorbikes and came out on the South Shore, saw Sonesta, and booked there for the next year which, of course, placed us next to the Reefs. It was only through friends of ours on our second trip who were staying at the Reefs that we got to know it. They invited us to come over and see their room and, before we left the property, we made reservations to stay there on our next trip. We think it will be our 16th time at the Reefs coming up this July.'' According to Mr. and Mrs. Jackson, speaking from their home in Decatur, Georgia, although it was the property that lured them into making the initial reservation, it is the staff that keeps them coming back. "We feel as if we are part of their family and they are part of ours,'' explained Mrs. Jackson. "The place is lovely and the accommodations are great, but it's the staff that makes the difference at the Reefs. Over the years, we've kept up with people's families and their weddings and everything. It's people like Sylvia, Brenda, Joan, Roger and David -- they are what make it. "There's not a staff member there that's not very pleasant.

And what's really nice is that we've watched the young ones grow over the years and become very confident in their jobs. We've attributed it to the nurturing of the older staff members and the various owners over the years although (Tourism Minister) David Dodwell is the only one we really know.'' According to Mr. Jackson: "Another one of the things we like is the size.

It's not big like say, the Southampton Princess, and we like that. Also it's unique in that it is built on a reef. You're not only looking down at the ocean, you're looking down at the beach and actually out in the water. "It's very unique. It's a wonderful place we think and we've been coming back ever since. As such, we've also seen the Reefs develop over the years. What's nice is that although parts have been torn down and others been built, such as the patio restaurant, Coconuts, it all blends in so well. Also, even though the Reefs is part of the `dine-around' restaurant programme, we prefer to stay and eat at the Reefs. The food there is as great as at any place and there, we're known by the staff, which is a bonus to go somewhere and have a familiar face greet you by name.'' Added Mrs. Jackson: "We've seen the dining room expanded to almost twice the size it was. They used to have two sittings but now we can eat at will. Another addition is the closed-in conservatory. It's one of my favourite places early in the morning. "But we can hardly separate the two -- Bermuda and the Reefs. Staying at the Reefs provides us with a wonderful place from which to move about the Island and Bermuda has introduced us to so much -- we've bought several paintings from wonderful artists; the water is magnificent, people can't believe the beauty of the water, they always think it's been doctored when they see the photos. Just the Island itself and its cleanliness.'' As repeat visitors, the Jacksons agreed that another enjoyable part of holidaying at the Reefs, is the friends they have made because of it.

Added his wife: "We keep up with them haphazardly and always want to see them when we get back. If we don't, we write them to find out what's happening. It all just adds to what we consider a perfect holiday. We are the kind of people who can find nothing wrong with the Reefs.'' It was after a glimpse of one of the Reefs' beautifully decorated rooms that Anne and Bill Jackson made reservations to stay there the following year.

The Reefs' oceanfront guest rooms offer stunning scenery and maximum privacy.