Tourism ideas `appreciated'
US resort operator's suggestions on how Bermuda could improve its number one industry.
Mr. Tom Corcoran, operator and developer of Waterville Valley, a year-round resort in the White Mountains of New Hampshire, suggested that the cost of vacationing in Bermuda could be made cheaper and tourists be made more aware of the facilities to make a trip to the Island more appealing.
He also suggested that the tourism department keep in touch with past visitors via a newsletter, rather than only seeking new guests.
Mr. Corcoran submitted his proposals in a letter to The Royal Gazette based on 25 years experience in the industry.
"During each of the past three years we have increased our market share of the ski, conference and summer business that goes to New England mountain resorts,'' he said. "Our skier attendance this past winter was up seven percent over our previous record, and we are now ranked fifth or sixth in size among major New England resorts.'' Yesterday, Mr. Woolridge said he appreciated the time and effort Mr. Corcoran took to submit such a proposal.
"It was very constructive and very well thought out,'' he said. "It reflects a keen personal interest in the Island to take the time to put out such keen points.'' Mr. Woolridge said he has discussed Mr. Corcoran's proposals with the Tourism Board and they shared his appreciation.
"They believe it's worth it and far better and more economical to send a newsletter than to have to go out and recruit new persons,'' he said. "And with respect to some of the other comments, I understand where he's coming from. Televisions in the hotels are now privately run, but maybe they can broaden their scope in listing a number of other things such as sports activities.'' The Minister said the department had promoted sporting activities in the past and cited the tent set up for visitors in conjunction with St. George's Cricket Club and the Hotel Association at this year's Cup Match as an example.
"Cricket probably took on a whole new meaning for them,'' he said. Mr.
Woolridge said he would send Mr. Corcoran's recommendations on to the public relations division of the department for scrutiny.