Tourism Minister David Allen has been called on to publicly set out his goals for the tourism industry's revival.

Shadow Tourism Minister David Dodwell said he believed the public and the hospitality industry needed to see and know exactly what they were aiming for in the revitalisation of the industry.

He said he wanted Bermuda Tourism to set out the objectives for recovery to enable residents to "buy into'' the programme.

Speaking after the formal endorsement of the Bermuda Tourism Private Sector Long Term Strategy by Mr. Allen, his opposite number said it was important that Government shared the document and its goals.

"I am calling on the Minister to give a copy of this plan to the Country,'' he said. "If you expect the Country to buy in, you have to share it.'' The backing of the plan, which includes wide-ranging ideas on who Bermuda should target,where and how the Island should be marketed and targets for increased hotel occupancies, cruise ship passengers and new hotel beds, came after consideration of the document by Cabinet.

Mr. Dodwell said he was delighted Mr. Allen had finally adopted the initiative, but said it was a shame he had not been involved from day one -- having to jump on board what was a private sector plan.

And he called on Mr. Allen to state publicly whether he supported the goals in the report.

Moving forward, the plan will now involve four modules, bringing a new joint marketing plan, distribution strategy, showing how new services come on line and identifying the people to drive the scheme.

New research on target visitors -- those with household incomes above $100,000 a year -- will be made and by the end of the year some of the ideas will start to take shape.

It is expected that summer season 2001 will see some rewards from the plan being implemented.

Mr. Dodwell criticised remarks made by Mr. Allen on how success in tourism would be measured.

At the Press launch, the Minister said resurgence of Bermuda tourism would be when "Bermuda becomes a role model for the rest of the world again for high end, high yield tourism'' and "provided a good living for Bermudians..and a level of profitability for our partners''.

Mr. Dodwell said Bermuda did not need to be called number one but should get its product and target visitors right.

"We have got to be able to stand on our own feet, it is not about being role models, we have got to get the product right and be competitive.''