Road safety campaign group CADA used the recent conviction of a man for causing death by dangerous driving to press home their message.

Mendall Outerbridge, 27, was speeding on the wrong side of the road after a night out drinking when he ran over Raymond Curtis, 22.

Mr. Curtis, who had also been on a night out, was already lying in the road at the time for reasons that are unclear.

Outerbridge – a construction labourer who had known the victim since childhood was convicted on Monday after a Supreme Court trial.

He'd already admitted to driving without a licence or insurance and to leaving the scene of the accident without reporting it. He told his trial that he did run over Mr. Curtis, but thought he might have been dead already.

Outerbridge was not charged with any alcohol-related offence, although he admitted having several drinks on the night of the collision. He is now in prison on remand, awaiting sentencing.

Speaking out in the aftermath of the case Anthony Santucci from CADA which was formerly known as the centre for alcohol and drug abuse prevention said it was "saddened for all concerned in this tragedy".

He continued: "While justice has been served, the Curtis family has to live with their loss every single day. CADA also pauses to think of the family of Mr. Outerbridge, whose lives have been forever changed by this tragedy.

"Our role at CADA is to encourage responsible alcohol behaviour and to continuously remind the public that drinking and driving kills. There is no simpler way to say it. If you drink and then drive, there is a greatly increased likelihood you will die or you will kill someone."