international listings will be highlighted in next week's issue of Business Week magazine.

The publication is due out on Monday, and quotes Bermuda International Business Association chairman, Mr. Cummings Zuill, as saying that the exchange would take the best securities rules, while leaving off the worst controls and practices that sometimes hamper trading on other markets.

The interview was arranged by Edelman Public Relations in New York, and a financial reporter has used the information in an international outlook column,by saying that the Bermuda exchange, which at present trades for just an hour every business morning, is seeking to move to a 24-hour-a-day exchange.

Business Week credits Mr. Zuill with saying that the improved exchange could attract some of the several hundred Hong Kong companies -- including Jardine Matheson Holdings Ltd. -- that have switched their legal domicile to Bermuda in anticipation of Beijing's 1997 take-over of the colony.

The magazine has one million subscribers worldwide. Eighty-nine percent of the 871,000 subscribers in North America are either in top or middle management.

The column featuring the interview with Mr. Zuill appears in the publication's international edition.

The full overseas public relations programme mounted by Edeleman for Bermuda's international business industry is to be presented to government and industry leaders and the press at the end of the week.