Bermudian reggae star Collie Buddz and his brother have applied to launch a new radio station they say will feature more music and less talk.

If approved, the station will be called VIBE 103 FM and operate 24 hours a day, seven days a week.

Collie Buddz , whose real name is Colin Harper, has submitted the proposal along with his brother Matthew Harper to the Department of Telecommunications, and a hearing for the application of a broadcasting licence will be held on May 18.

According to the proposal, the station will "give listeners more of the music they want".

There will be more than 45 minutes of "hit music" every hour to keep listeners "locked into the VIBE" all day long, says the proposal, which adds that all the other stations on the Island are either urban or adult contemporary making VIBE 103 the only pop station.

"VIBE 103 FM will target Bermuda's radio listeners who desire a pop station in its truest form. VIBE 103 FM will broadcast a wide variety of popular and current hit music with less talk."

The proposal continued: "The station focus will be to encourage the growth of Bermuda's entertainment industry, which plays a crucial role in the benefit of our community, tourism sector and local business.

"The station will accomplish this by providing new employment opportunities for local industry professionals and by ensuring that at least ten percent of the music broadcast will be of local origin, VIBE 103 FM will provide a new outlet for local musicians and talent."

Musical genres will include Billboard chart music, local origin, reggae, rock, hip-hop, alternative, dance and R&B.

The proposal also says there will be online marketing starting with the website, www.vibe103.com, which will be developed prior to the launch of the station.

"In addition, VIBE 103 FM will have a presence on Myspace, Twitter, Facebook and many other popular online communities. The internet sites Emoo, Bermynet and Collie Buddz will also be utilised to attract new listeners. VIBE 103 FM advertisements will be posted on various other websites with the goal of capturing an additional local and international audience."

The station will also be streamed online at no fee to listeners.

The hearing on May 18 will take place at 5.30 p.m. at the Cathedral.

Oral submissions will be allowed at the hearing as long as those wanting to make a submission have informed the Telecommunications Commission in writing by May 17.

The deadline for written submissions 5 p.m. May 14.

Other radio stations on the Island include FM 89, Power 95, Kjaz 98.1, Magic 102.7, Mix 106 and Hott 107.5