will be unveiled today.

The Department of Tourism's Integrated Communications Agencies will present the new positioning for Bermuda's off-season and the communications programme that will be used to promote November to March between 9 a.m. and 11 a.m. at the Canadian Pacific Hamilton Princess Hotel.

The public is invited to attend the meeting at the hotel's Louise Room where the integrated agency team will demonstrate how the programme will be communicated through advertising, public relations and direct marketing.

The goal of the meeting is for the community to use the information to develop thematic on-Island programmes to enhance the visitor experience and fuel content for the communications programme.

Tourism Minister David Dodwell said that as "successful repositioning requires a combination of local tourism support, on-Island product enhancement and integrated marketing and sales approaches, it is necessary to keep the public informed and involved.''