Warwick Academy students are hoping to launch a new internet craze later today with the release of a music video that they hope can garner even more than the 30,000 hits their production achieved last year.The new video, entitled “The Doppelganger Effect”, was inspired by the “You Must Be Hank Marvin” Mattesson’s UK advertisement. The production follows the success of “Gangnam Style and Lipdub”, produced by the school last year.It will be launched during the morning assembly for students to see the final cut first and then released on YouTube later.The video features more than 300 students following the theme of mutating into genetic clones of The Blue Brothers following a botched science lab experiment. It was recorded at the school and at various locations around the Island to showcase the diverse talents of students aged four to 17.The project name was created by a student and directed by two teachers, Richard Cunningham and Chris Jones. And it was edited to the “Peter Gunn Theme” composed by Henry Mancini.Mr Jones, the head of Drama and Theatre Arts, said: “The aim of the project was to develop the students’ creativity but, for the most part, just to have fun celebrating both the school and the Island as a whole giving it an unexpected twist and spin.”Students had varying views on the project.Zack Friesen said he hopes the new video will start a new trend on YouTube. Melissa Fiddick said: “I’m ecstatic to see the final product and all the hard work that has been put into on screen. The music is pretty cool as well as the costumes.”Other students said they joined in the production to have some fun. One student, Treasure Tannock, said the production was an “exercise to bond together as a school and involve primary students as well”.“It will be cool to see everybody’s response,” she added. She was also hopeful that the new video will become “an internet craze and go viral”.Another student, Maha Clarke, said: “Anyone can be involved and it allows you to step out of your comfort zone without being embarrassed.”The video is expected to be posted on YouTube by midday today.