The Royal Gazette’s new online newspaper site NewsRack (newsrack.royalgazette.com) launches today.Chief executive officer Jonathan Howes explained the new e-Edition is an exact electronic replica of the entire physical paper. It includes the headlines, articles, photographs, graphics, display advertisements, classified advertisements and public notices, and it is viewable on any electronic platforms without having to install software.Mr Howes added: “NewsRack provides the stories exactly in context, where they appear in the printed paper. It also allows us to embed links in the text. For example e-mail or website addresses that are part of the story will become links, and we can also embed video or photography. It allows us to make an interactive version of the daily newspaper.“We think there is value to the readers, and value to the advertisers,” he said.Other enhancements include NewsRack’s improved search and zoom features, and access to The Royal Gazette archives in a format that reflects their appearance in the newspaper.Mr Howes explained: “We acknowledge there are a lot of people who like to read The Royal Gazette, so with this, when they’re travelling or living overseas, they can still see the complete newspaper every day in electronic form.“Also, for students living abroad, parents can get their son or daughter a subscription to the e-Edition so they can read about what’s going on at home.”Commuters who enter Hamilton along Par-la-Ville road will see signage on the newspaper’s Par-la-Ville Road office building and hear radio advertising on their vehicle’s radio, among the many cross media promotions launching the new product.Among other enhancements, Mr Howes said NewsRack is intended to make it easier for subscribers in respect to legal notices and employment advertisements. “It will allow those companies or people who must run advertisements or legal notices and must prove that they appeared, to print the advertisements from the website.”Mr Howes said a Royal Gazette app for iPad users will launch in the coming months. “This is very exciting. The Royal Gazette is moving forward and embracing new technology,” he said.There are special introductory prices for subscribing to the new e-Edition, and they start at 99 cents for a day or $9.99 for a month (see advert on Page 5).To subscribe, readers visit the The Royal Gazette site (www.royalgazette.com) where a large banner at the top of the screen, if clicked, will take the reader to the subscription page. There is also a link to NewsRack and the subscription page at the far right of The Royal Gazette home page along with the links to the newspaper’s sections.Mr Howes said: “If you are already a print subscriber, you can log in with your name and address, and it will know who you are. It will then guide you to fill in the additional information required to become a NewsRack subscriber.The Royal Gazette’s circulation department will be on hand to assist with any questions. Call 295-5881 and ask for the Circulation Department or email CirculationDept@royalgazette.com for assistance.