Bermuda Tourism Authority has linked up with JetBlue to provide special offers for visitors from the East Coast of the United States.

Airfare on JetBlue from New York and Boston has been bundled with hotel stays from early October to mid-December. The partnership will involve a two-week rotation of television commercials.

BTA chief executive Bill Hanbury said in a statement: “We continue to increase promotions in key markets to raise awareness of Bermuda as a year-round travel destination.

“In this case we worked co-operatively with JetBlue to share marketing costs and resources to ensure we get the best possible value out of our collective media buy.

“A combination of TV, e-mail and social media marketing are in-market now to entice travellers to book and fly to Bermuda between now and the end of the year.

“In the meantime, we are working with other airline partners to positively impact the winter season. We encourage our hotel and airline partners to provide valuable offers in key periods to maintain volume throughout the year to positively impact Bermuda’s economy.”