The Bermuda Tourism Authority yesterday afternoon activated its emergency management plan to prepare operationally for Hurricane Joaquin — not only on-Island but off-Island as well.

“This has put us in a position for timely communications with visitors and the international media over the weekend, and more importantly, positions us well to let the world know when Bermuda is open for business following the storm,” the BTA stated.

“The forecast track of Hurricane Joaquin has been ever-changing. We urge all stakeholders to pay close attention to future advisories from the Bermuda Weather Service and the Emergency Measures Organisation. This is the best way to prepare your tourism industry colleagues and the visitors we serve.”