A book about the deadly 1977 riots that is set to go on sale later this month has received an “unprecedented amount” of interest.

The book launch of Island Flames, which delves into the murders, executions, chronic race problems and UK foreign policy that surrounded the riots, is expected to be the biggest for several years.

“We have received an unprecedented amount of customer interest for this title and it promises to be the largest book launch here in Bermuda for several years,” said Nicole Warren, general manager at Brown & Co, where the book launch will take place. “Brown & Co is delighted to once again be working with author Jonathan Smith on the release of his second book, Island Flames.”

Mr Smith said: “On the eve of the launch, it seems clear that this book has struck a chord among many here and overseas. The calls, messages and online feedback have leaned heavily favourable. It is clear to those who were involved in getting this book to market, that the subject matter is of immense interest.

“It is clear that when Bermudians collaborated on Island Flames to produce a web presence, an active Facebook identity, combined with online serialisation and a promotional video they broke some new ground for the marketing of a local book.”

Mr Smith also announced that part of the proceeds raised from sales will be donated to programmes that promote reading among the school-aged population in Bermuda.

“If we encourage reading, we promote the assimilation of knowledge, enquiry and critical thinking,” he added.

A book launch will be held at The Bookmart in Brown & Co at 6.30pm on October 21.

• For more information visit www.islandflames.com