The revival of Cuba’s tourism industry — and its impact on Bermuda — will be the subject of Bermuda College’s annual Fall Lecture.

Featured speaker, Leonard Jackson, will examine ‘The Rebirth and Revival of Cuba’s Tourism Industry: Implications for Bermuda and Caribbean Tourism’ on Tuesday, November 17.

According to a press release from the College, Cuba has burst onto the scene of the tourism landscape under the leadership of president Raúl Castro, and has the potential to present significant tourism competition to both Bermuda and the Caribbean.

Dr Jackson, an expert on the subject of Cuban tourism, is Director of Hotel Finance and Investment at the Cecil B Day School of Hospitality Administration in the J Mack Robinson College of Business at Georgia State University

He will share his thoughts on the impact of Cuba’s resurgent tourism on the local tourism product, and that of the Caribbean, from the perspective of factors such as off-season travelling trends, airline seat demand and visitor target markets.

The event will take place at the College North Hall Lecture Theatre 6.30 to 9pm.