The welcoming nature of Bermudians is a jewel in the island’s tourism industry, the executive director of the Bermuda Hospitality Institute has claimed.

Malika Musson spoke on the City Hall steps at midday today, at the launch of the fourth annual Hospitality Month.

Under the theme of ‘Experience Bermuda’, the event aims to promote the businesses and individuals who spearhead the hospitality industry here, as well as encouraging residents and schools to promote the island during the busy tourist season.

“You, the Bermudian people, are what our visitors say they remember the most, and what they love about our island,” Ms Musson said.

“You are Bermuda’s special ambassadors, because this is your home and you know it best.”

Ms Musson encouraged Bermudians to actively ensure that tourists enjoy their stay.

“You create the difference between a good experience and a bad one,” she said. “We need everyone’s help to make our visitors’ experiences here memorable and, most of all, fun.

“Get out, get involved and see what Bermuda has to offer - so the next time a visitor asks you directions to one of our beaches, or a great place to eat in Dockyard, you will know exactly what to say.”

Charles Gosling, Hamilton’s mayor, said: “Bermudians have always been known for our hospitality and our friendly way.

“We are proud of our home, our heritage and our culture. We should all be open to leave a mark on those who have made a deliberate choice to come here.”

For full details on Hospitality Month, go to www.bhi.bm.