Bermuda is set to be highlighted on NBC in four major cities this weekend, along with a handful of local figures.

As part of a promotional partnership led by the Bermuda Tourism Authority, St George’s advocate Kristin White, promoter Jason Sukdeo and Isabelle Ramsey-Brackstone will appear among others on NBC 1st Look , which will be aired in New York City, Philadelphia, Washington DC and Miami on Saturday.

A BTA statement said: “Portions of the 1st Look show will air as promotional spots during other NBC programmes including the Today Show, Tonight Show and Open House. Content will also appear in taxi cabs in the same cities, on the NYC/NJ Path Transit System and online.

“The show’s host received a comprehensive tour of the island, got a taste of its culture and met many of its people. Nhuri Bashir, Nicole Golden, Leo Marino and Aaron Williams are some of the other voices that stepped up to tell Bermuda’s story.”

A preview of the programme is viewable now on the Bermuda Tourism Authority’s Facebook page.