Three more businesses have successfully demonstrated full adherence to Bermuda’s new National Service Standards.

Fun Golf, Lili Bermuda and Tobacco Bay/Beach Boys join seven other businesses officially certified in the National Service Standards Programme.

Karla Lacey, chief operating officer for the programme, said: “This certification was created by the local industry for the local industry for the sector.

“It’s reflective of best practices in the industry globally and something all recipients are proud to have earned.”

Each of the three businesses will be marked on the gotobermuda.com website with a star, making their certification clear to site visitors.

They are also pinned to the top of the list in their respective sectors when a user launches a search on gotobermuda.com.

Fun Golf and Tobacco Bay/Beach Boys are in the Recreation and Entertainment sector. Lili Bermuda is in the Retail and Shopping sector.

Bermuda Tourism Authority standards and training manager Rasheeda Burgess said: “These latest certifications are milestones for the programme.

“Fun Golf and Tobacco Bay/Beach Boys are the first businesses to complete the programme in the Recreation and Entertainment Category.

“And we’re pleased the management at Lili Bermuda has now been through the process twice — initially for staff in St George’s at the Bermuda Perfumery and now the team at the Lili Bermuda Boutique in Hamilton have also been certified.

“This tells us Bermudian businesses recognise the value of National Service Standards and understand that superior customer service gives them an edge, while helping to set Bermuda apart from its competitors.”

Belcario Thomas of Beach Boys said: “We are grateful for having had the opportunity to participate and encourage other local service providers to sign up.

“There’s solid value in the NSSP’s process, preparing Bermuda’s tourism industry as an attractive destination to the next generation of guests who seek value for money and local engagement.”

Lili Bermuda store manager Marie-France Thompson said: “We are thrilled and honoured to have been recognised by the Bermuda Tourism Authority and the local business leaders. This programme allowed us to assess and reinforce our policies and customer service standards.

“We strongly encourage all organisations dealing with the public to join the programme as it will also motivate your staff — not to mention the benefits of the marketing and the promotional value.”

In order to gain certification, participating businesses must demonstrate mastery of five principles of service on a consistent basis and have at least 70 per cent of customer-facing staff complete the Certified Tourism Ambassador Programme.

Mystery shoppers visited the businesses more than once to ensure standards were being met and now those businesses can place an NSSP seal of approval in their storefronts and on their websites.

The following businesses earned their NSSP certification this summer: 27th Century Boutique, Alexandra Mosher Studio Jewellery, The Bermuda Perfumery, Bermuda Transit Services, Chopstix Fusion, Dolphin Quest, Flanagan’s Irish Pub.

Businesses that would like to start the process of certification can apply online at service.bm.