Real estate marketing involves so much more than a sign in the yard or a web posting.Successful brokers and agents use a variety of methods to attract and qualify prospects, including the latest internet and communication advances.Creating a PlanYour agent will help you create a marketing plan that will make it easier to sell your home at the best price possible in the shortest amount of time.Adding Value to your HomeTen tips that will add value to your home and increase your chances of a successful sale.1. Clean, organise, and neutralise your space: Unclutter your house to make it look bigger and cleaner. Buyers need to be able to envision their own belongings in the home; so, avoid using bright colours and too many personal effects.2. Keep Your Lawn Green: Get your lawn in shape. A patchy lawn takes away from the home's overall appearance. Your local hardware store has supplies to reseed those unhealthy areas.3. Add insulation to save energy: The most inexpensive way to increase your home's energy is to add insulation, which can reduce heating and cooling costs by more than 25%.4. Update kitchen appliances: The kitchen is often the room that buyers gravitate towards first, and an updated kitchen can help sell your home. You don't have to remodel your kitchen to give it a new look. Updating your appliances to the current standard and replacing cabinet doors and hardware can make a big impact at a relatively low cost.5. Update bathroom fixtures: A little change can go a long way when it comes to the look of your bathroom. Updating simple fixtures such as your sink and faucet can give any outdated bathroom style.6. Build a fence: If you're trying to sell a house, the appearance of a fence adds value to the home overall. Buyers with children or pets will appreciate the privacy and security of an enclosed backyard.7. Repair the gutter: Ensuring that your gutter is clean is crucial in protecting your home against water damage.8. Light up the outside: An easy and inexpensive way to increase your home's outdoor space is to add lighting. It makes it more appealing and safer.9. Store and organise: Ample storage space is a plus, especially when it comes to garages and closets. Efficient closet structures can help keep your clothes organised and can save space.10. Polish off the basement: Rather than adding an additional room, it is more cost-efficient to remodel your basement. This adds value and usable space.Setting the PriceSetting the right price for your home is key to the home selling process. Learn how to study market trends and set the right price for your home.Showing Your HomeStaging your home is an important part of the sales process. This section provides home showing tips that can help boost a home's curb appeal and create a lasting first impression. Potential buyers will feel “at home” — and more likely to buy — as soon as they walk through the door.(Source Century 21)