While Bermuda’s local retail banks may be fierce competitors in Hamilton, it’s all family at the world’s largest insurance conference.At the annual four-day RIMS conference in Philadelphia this week, Butterfield Bank, Capital G and HSBC all have booths in the busy exhibit hall.The hall in the Philadelphia Convention centre was humming with prospective and existing clients that all the banks would like to attract but according to representatives, the goal is more to sell Bermuda.“Our competitors are here but we’re not only here to build business for Capital G but also sell the bigger story: Bermuda as the number one captive jurisdiction in the world,” Michael DeCouto, marketing senior vice-president at Capital G told The Royal Gazette at the conference. “It’s a win/win success story for not only us for building our institutional business but also us coming together as one family to sell Bermuda.”It’s Capital G’s first time at the conference. In 2011, the bank acquired Orion and with that came additional capabilities for assisting the captive industry with investment risk management and liquidity to captives. According to Mr DeCouto, the bank has over $200 million in captive management business and manages approximately $1 billion in investment management business.The banks aim to get their booth within site of the Bermuda booth so representatives from there can send interested people back and forth.Representatives at Butterfield Bank, which has been coming to RIMS for the past 20 years and has several hundred captive clients in Bermuda and Cayman, has their booth just across the way from the aqua and yellow architecture of Bermuda’s booth.“We leverage off of each other and while we are all competitors [the banks], we are all here promoting Bermuda,” said Rick Manuel, vice-president of relationship management and sales with Butterfield’s Corporate Banking. “It’s a fiercely competitive market and we have to hold ourselves as the leading light and fly the flag for Bermuda.”While their booth stands a bit further away from the Bermuda booth than they would like, Mr DeCouto said that traffic has been steady over the past three days and has been fielding questions from people coming from the US, Canada and South America.“The RIMS conference provides an opportunity to meet those captives that not only reside in Bermuda but others outside that we may have an opportunity to build a relationship with and garner some new business,” he said.