XL Group has launched a new, redesigned website — one the company says presents a simplified online presence for XL through a streamlined and intuitive design.The site, which features the company’s talent and product offerings is the second phase of an overall update to XL’s website, which was first refreshed in October 2011 when the company unveiled a new brand and logo.XL CEO Michael McGavick says an understanding and utilisation of technology is core to the XL Group’s strategy.“This includes creating best-in-class user experiences for our clients, brokers, and anyone seeking information about XL and the risk solutions we offer,” Mr McGavick said. “This new site is a dramatic step forward from our previous online presence. We think it will help deepen our already strong ties with our partners and will offer the general public additional opportunities to discover more about XL and how we help make the world go.”In building the new site, the company said it compiled volumes of research from interviews with brokers to discussions with clients and analysis of peer offerings. Rather than mirror the company’s internal structure, the company says the intuitive layout of the new site simplifies navigation for users who may not be as familiar with XL and its products.Visitors can find product offerings, claims, underwriting contacts, office locations, senior leaders, financial performance and ratings on the site. Other new features include detailed product descriptions, profiles of selected experts from various product lines and an improved search function.XL worked to develop the site with a Brooklyn, New York based company called Huge — an award-winning digital marketing agency.“The new website design is very bold and revolutionary for the insurance industry and we think it effectively highlights XL’s deep expertise, while simultaneously catering to visitors’ goals,” said Huge’s CEO Aaron Sharpiro. “We’re excited to have the opportunity to work with XL, a leader in innovative commercial risks, to revitalise its Web presence.”The redesigned site is accessible at www.xlgroup.com