A new digital portal designed to connect customers worldwide with Bermuda’s insurance industry has been launched.

The service, set up by the Business Development Agency in partnership with professional services firm Deloitte, will give easy access to brokers and a full range of insurance and reinsurance services.

Jereme Ramsay, BDA business development manager, said the directory was an updated and relaunched version of the former Bermuda Market Solutions website and booklet.

He said: “Building on the core principles of its predecessor, this website’s advanced search mechanism, navigation and mobile optimisation are designed to help drive new business to our world-respected jurisdiction.

“We’re grateful to our partners at Deloitte, who gathered data from the Bermuda market for this project and all the participating firms across our risk industry.

“The concerted efforts of carriers, underwriters, brokers, BDA colleagues and our web developers have been instrumental to this project’s success.”

The new site offers pull-down menus with access to more than 24 lines of business and listings for participating companies, a brokers’ directory and a “find a broker” search tool, a requirement for market access by US clients.

The site also features an overview of the island insurance market and links to key industry groups like the Association of Bermuda Insurers and Reinsurers, the Bermuda Monetary Authority and the Bermuda Stock Exchange and can be accessed through a desktop or mobile device.

Bradley Kading, president and executive director of Abir, said he often received enquiries from potential clients about the Bermuda market.

He said: “It’s a thriving market, one of the world’s top three, and this is the best way to figure out which carriers can best serve your needs.”

The BDA will work with Deloitte and design, website and advertising agency Cosmic to update the site every six months and increase the number of companies represented.

Dan Roberts, senior manager, consulting at Deloitte, said: “The BDA has done a fantastic job in developing the new BRD website, which now offers an unparalleled overview of products offered by the insurance and reinsurance market in Bermuda.”

Sean Collier, managing and creative director at Cosmic, added: “Our goal is to encourage and support Bermuda’s technological evolution to ensure its ability to not just compete, but lead in global markets.”

The website can be found at http://www.brd.bm/. Bermudian-based companies interested in appearing in the directory can contact the BDA through the website or e-mail riskdirectory@bda.bm.