A new, unified fleet management business majority owned by Bermudian-based Athene Holding Ltd, the financial services company, has been rebranded as Wheels.

The announcement follows completion of the merger in December of LeasePlan USA and Wheels Donlen under Athene.

The company said the new Wheels brand builds on the shared history of all three legacy organisations as leaders in fleet management and mobility, while leveraging the strong brand recognition of the Wheels name.

CEO Shlomo Crandus said: “We’re thrilled to unify our three organisations into one cohesive business under the new Wheels brand.

“We approached the branding process with careful consideration, utilising both internal and external resources to establish a clear vision for the new organisation. Our primary focus is on providing exceptional mobility management services for our clients to ensure they are successful.”

The company said the new Wheels is a corporate fleet mobility leader, with greater scale, enhanced investment capacity and differentiated capabilities to better serve clients globally.

The combined company manages more than 800,000 vehicles, has $7 billion of assets in the United States and Canada, more than 1,900 employees and serves customers in 59 countries worldwide.

The company also maintains a partnership with LeasePlan Corporation to support the needs of multinational customers.