Log In

Reset Password
BERMUDA | RSS PODCAST

Brotha Richie’s soul food

First Prev 1 2 Next Last
Lynwood Richardson better known to many as radio personality Brotha Richie

Time has had its challenges for Lynwood Richardson, better known to many as radio personality Brotha Richie, but through it all, he’s rediscovered his faith and passion in life.“I was one of the original radio personalities on Hott 107.5,” he shared. And while he thought things were going great, he was shocked when, one day, he found out his job at the station was suddenly coming to an end when he was made redundant.However, during his time away from the air, God had other plans for Brotha Richie, and on Easter Sunday in 2010, he rededicated his life to Christ.A month later, almost to the day, he happened to run into Glenn Blakeney, president and managing director at Hott 107.5, who said he’d like to see Brotha Richie back on the air.“He wanted me to do a Sunday afternoon old school show,” Brotha Richie said, “but I only wanted to do Gospel.”Mr. Blakeney agreed, and before long, Brotha Richie was back on the air covering the Sunday afternoon, 12pm to 2pm time slot.“I saw it as an opportunity to go back on the radio, but in a different vein.”The show, Soul Food Mix, which now airs from 2pm to 5pm, features the latest in Gospel, and covers a wide range of musical styles, including Hip Hop, Soul, R&B and Reggae.“The response has been awesome,” he exclaimed. His audience has steadily grown and includes a wide range of people, including those who are church goers to those who aren’t.“A lot of people who listen because they like the music don’t even go to church.”The listening audience is also cross-generational, according to Brotha Richie, with young and old alike tuning in.“It’s definitely a blessing. The music is right there, on par with the mainstream.”And while international artists like Positive, Sherwin Gardner and Bizzle, certainly get play time, Brotha Richie has taken it upon himself to feature local Gospel artists, like Deandre, Big Snipes and Whopper Benz, who was the 2011 Soul Food artist of the year, as well as promote local events.“There are so many [great artists], and we so much music, but we try to feature something fresh every week.”The whole experience has certainly transformed him.“Before, I was caught up in the whole popularity thing and all the hype of it. Now, I’ve been given a second chance. It’s very encouraging knowing that I’m having a positive influence on others.”The show has grown so much that Brotha Richie, in his desire to help others develop and grow, has also now taken on an intern, Mark Phillips, known to most as DJ Total Package. The two were friends and partners in Trinity Sound.“I want to leave a legacy,” Brotha Richie explained of his taking DJ Total Package on. “He’s been an awesome asset to the show. Each week he’s growing.”The programme is also on the lookout for other, outside help.“We’re definitely looking for people to come on board as sponsors, ... those who want to have a positive impact and, at the same time, get their brand, business or church event promoted.”And while financial sponsorship is definitely needed, so is prayer.“We need people to keep myself and Total Package in prayer,” he emphasised, especially as the show now also has an international outreach through the Hott 107.5 website (www.hott1075bermuda.com)He is thankful for the support of listeners, and to God for a multitude of blessings.“I also want to give a heartfelt thanks to Glen Blakeney for giving me a second chance to be a part of the Hott 107.5 family.”

Lynwood Richardson better known to many as radio personality Brotha Richie