Celebrity Cruises has given an extra boost to promotional efforts ahead of January’s three-day Bermuda Marathon Weekend.

The company joined forces with the Bermuda Marathon Weekend organising committee to operate a double booth at a major race expo in Canada.

More than 25,000 entrants and others at the Scotiabank Toronto Waterfront Marathon had the opportunity to pick up promotional material about the Bermuda Marathon Weekend and Celebrity Cruises at the expo near the finish line of the major race. The cruise company also offered a 2014 cruise for two to Bermuda as an additional attraction.

Bermuda Marathon Weekend committee members Clarence Smith and Peter Lever were on hand to give out information about the Island’s showpiece running festival.

The Toronto race was won by Ethiopia’s Deressa Chima in two hours, seven minutes and five seconds — setting a Canadian all-comers record. First woman was Kenya’s Fiomena Cheyek on 2.25.13.

Details about the Bermuda Marathon Weekend can be found at www.bermudaraceweekend.com