CellOne has launched its new store in Church Street.The store, which was due to be opened by M3 Wireless prior to the merger between the two companies, carries the new CellOne brand name and purple logo and will feature the latest mobile phones, interactive displays and customer service stations.“It is only fitting that the new company be given a new look,” said Frank Amaral, CellOne’s chief operating officer. “We are excited about bringing these two great companies together and felt that the new company deserved a refreshing new look.“We feel that the colour purple evokes passion and friendship much like our employees at CellOne and the people of Bermuda. As the only majority Bermudian owned mobile wireless provider it is the perfect choice with which to outfit our new company.”