BCS-IBM Bermuda Agency, in partnership with IBM Business Partner, Necando Solutions, is hosting a Smart Analytics and Social Collaboration workshop next Wednesday.The interactive breakfast session will allow participants to learn about the benefits of social collaboration and how to apply these new tools to drive better business results.BCS General Manager Aaron Smith said, “The ways individuals and communities interact, form relationships, make decisions, accomplish work, and purchase goods are changing the way business is done.“A social business recognises that people do business with people and optimises how people interact to accomplish organisational goals.”Mr Smith added that “becoming a social business requires a long-term, strategic approach to business culture, executive leadership, and an effective corporate strategy. Businesses around the world have embraced this approach, and we want to show Bermuda’s businesses how they can, too.”BCS said that according to the McKinsey Global Survey 2010 of organisations already on the path to becoming a social business, 90 percent of respondents report measurable business benefits from Web 2.0 tools, including better access to knowledge, lower costs of doing business and higher revenues.On hand at the workshop will be IBM Executive Brand Leader, Mark Harris, along with Necando Solutions executives.Participants will be treated to a wine tasting reception at Gosling’s the evening before the workshop.The workshop is being held at the Bermuda Underwater Exploration Institute from 8:00am to 10:30am.For more information visit www.bcs.bm or contact Celina Florendo at celina@bm.ibm.com.