Tourism Minister Patrice Minors said an aggressive marketing campaign was taking place in the United States to boost visitor numbers to the Island.She said Government was moving away from advertising agencies and going directly to overseas media, like radio stations.Speaking on Friday in the House of Assembly, Ms Minors said the department would be intensifying efforts in Canada, UK and Germany, which she said are great untapped sources for visitors.The department would also be increasing brand awareness in areas like Baltimore and Atlanta, through an intense campaign blitz known as “guerilla marketing”, which includes advertising and passing out flyers.She hit back at claims from Bermuda Democratic Alliance founding member Shawn Crockwell that the Island’s tourism product was on life support.“I do not believe it is on life support, but believe it needs to be refreshed or reinvented and that is what we are doing,” she said.According to Ms Minors the Island needs to have two pillars of the economy, and she added: “We need to have one just as strong as the other to make sure we are successful.”Ms Minors said local artists like Gene Steede would be going overseas on several occasions to promote the Island.“This is exciting when you hear we continue to have that opportunity and ability to get these entertainers out there to market us,” she said.There are also a total of 17 people working out of the New York office, including many young Bermudians, with knowledge of the Island.“The figures are there, the encouragement is there in this figures and I believe at the end of the day we all see that refreshed and revived tourism product and results and we will encourage all of Bermuda to recognise they have a role to play.”She said despite challenges facing countries all over the world, Bermuda was still proving itself to be an attractive destination.She said other Caribbean nations appeared to be progressing more quickly in terms of hotel developments, but said contractors were finding it less expensive to build in places like Jamaica, where infrastructure was not as developed.The Government MP said the Island had a mixed hotel product, including traditional hotel, condominiums and the fractional properties and added: “That has proven to be the successful mix.”