The new managers of Rosewood Tucker’s Point are gearing up for “a marketing blitz” to promote Bermuda as a must-visit vacation destination.Rosewood Hotels and Resorts is to spread the word about “the beautiful resort and wonderfully welcoming Country” to a worldwide market. The much talked about deal between the five-star hotel group and the financially-struggling hotel was finally sealed yesterday at an official naming ceremony. The newly renamed Rosewood Tucker’s Point becomes the group’s 19th property in eight countries.Rosewood will now use big-name travel publications and the international media to promote Bermuda’s “sense of place”. They hope to reflect the Island’s culture, history, traditions and architecture in a marketing campaign.They hope this will “give Bermuda world-class status” and fill hotel rooms from Bermuda Day to Labour Day.Hotel president Ed Trippe said the “very exciting day” was cause for celebration as it was going to “move Tucker’s Point and Bermuda into a new era”.Government and business leaders joined hotel employees in the resort’s foyer to unveil the resort’s new logo and to toast its future.It comes just weeks after the hotel’s expansion plans were at the centre of a Special Development Order (SDO) controversy.Mr Trippe revealed negotiations with Rosewood had taken about six months, which he summed up as “a very interesting journey”.With the SDO battle over and the hotel’s expansion plans on hold pending detailed market and environmental studies, Mr Trippe said it was about “moving forward”.Tourism Minister Patrice Minors said the resort had recently been through some “fairly testing waters” but she was delighted to be part of its “re-christening”.She said: “Today marks the dawn of a new day for the Rosewood Tucker’s Point property.“The Rosewood Tucker’s Point property is a shining example of the new hope for the development of Bermuda’s hotel product and we are delighted to recognise the efforts by all those involved.“Today’s Rosewood announcement will reverberate globally. Together, we will collectively… return Bermuda to its pinnacle place in the global tourism market.”Mrs Minors said Government fully supported the work of hoteliers to “bolster Bermuda’s tourism product” as travellers were even more discerning on where they spend their vacations.She added she believed Rosewood would “raise the bar” as they had a vested interest in the success of the tourism industry.Mrs Minors said: “Rosewood Hotel and Resorts, is a five-star brand, and has an international reputation for the highest standards of quality and luxury, and their support and management of Tucker’s Point will ensure its continued operation at a high, impeccable standard.”Rosewood, which was founded in 1979, is known for its small-style luxury hotels in North America, Canada and Mexico and has plans to open new properties in Canada and the Middle East. The group prides itself on its top-notch personalised service, which aims to create a one-of-a-kind stay.Rosewood’s managerial responsibilities for Tucker’s Point began on April 1 and the resort is now promoted on its website.Rosewood has long had an eye on the Bermuda market as the group recognised its “immense potential” and saw it as “a perfect fit”.Alex Alt, Rosewood’s senior vice president of global development and strategy, said it was “just the beginning” of Rosewood’s journey in Bermuda.He said: “Rosewood is a family of people and world-class properties. It’s exciting for us to be able to elevate the stature of this property and Bermuda. It’s a new chapter.“We have a lot of work ahead of us and we are up to the task.”Mr Alt, who is based in Dallas, Texas, thanked the people of Bermuda for giving Rosewood such a warm welcome.He said there were no plans to make any immediate changes to the resort but they would be focusing on the “three T’s” of transition, training and tourism.Environment Minister Walter Roban, who was at the forefront of the SDO debate, called it a “very important and wonderful moment for Bermuda” saying he was glad Rosewood had decided to “stand by us”.The Minister went on to say: “The process could have been a lot shorter, but wasn’t”.The statement prompted nods of approval and a “you’re not kidding” comment from the crowd.Mr Roban then said: “With some pleasure I can say my job is done, but the journey continues.”Mr Trippe thanked all the hotel’s supporters for their help, calling Mrs Minors “a very strong advocate from the very beginning” and Mr Roban “a tremendous ally”.He also stressed the hotel wouldn’t have made it this far without its staff, saying they were the people who would “make this place shine across the world”.Useful websites: www.tuckerspoint.com, www.rosewoodhotels.com.