Bermudians, and fans of the Island, are being encouraged to promote it as a destination of choice through a new cash incentive programme.The Feel the Love Rewards campaign was launched yesterday by Tourism Minister Patrice Minors. Any individual who encourages 15 visitors to travel to the Island over the next 12 months will earn $375, the equivalent of $25 per person. The visitors must stay in a hotel while here. The incentive increases if more visitors are referred to the Island.At the gold level, individuals are paid $30 per person for bringing between 25 and 34 visitors here.An individual could earn between $750 and $1020 for referrals at this level. Meanwhile, the platinum level pays $40 per guest to people who bring in between 35 and 49 visitors a potential payday of $1,960.And people who can deliver 50 or more guests to the Island’s hotels can earn up to $2,500.Mrs Minors said: “There are so many people out there who are passionate about Bermuda and we want to reward them for being ‘ambassadors’ who deliver business to the Island.“We value those who have fallen in love with our destination and those who call Bermuda home. We expect that this incentive programme will drive air travellers to our shores and encourage ‘friends of Bermuda’ to continue spreading the word about all Bermuda has to offer.”Mrs Minors added that all visitors must arrive by air and stay at a local hotel property as verified by the Bermuda Department of Tourism. Cruise visits do not qualify. Companies and individuals who organise conventions are not eligible for the rewards programme.Feel the Love Rewards ambassadors will receive support from dedicated BDOT liaisons who will provide promotional materials, literature and any additional information required.For more information on how to participate in Bermuda’s Feel the Love Rewards programme, call 800-233-6106 or visit www.feeltheloverewards.com.