Millions of potential visitors to the Island are being targeted by the Tourism Department’s latest media campaign.A press release issued by the Department announced the launch of a campaign involving radio, television commercials, billboards and wrapped trolleys.“We are pulling out all the stops to ensure that Bermuda is top of mind with our target audience of consumers,” said Tourism Minister Wayne Furbert.“It will be virtually impossible for potential customers in our most important geographic markets to miss seeing and learning about Bermuda and we are looking forward to building both buzz and business for the destination.”The campaign, which kicked off on Monday, targets potential customers in New York, Boston, Toronto and the UK.“Television viewers in New York and Boston will experience a four-week Bermuda branded broadcast blitz featuring enticing advertisements that also promote the Island’s current Compliments of Bermuda offer,” states the release.“Also currently underway, as part of Bermuda’s ongoing relationship with media giant CBS, three of the New York metropolitan area’s top radio stations, WCBS-FM, WWFS-FM and WFAN-AM, will begin six weeks of live promotional spots for the Island with a potential audience reach of more than 8.1 million listeners.”WWFS-FM listeners are also being given a chance to win a trip to Bermuda.“In addition to the heavy on-air exposure, Bermuda is also being promoted on the station’s home page and included in social networking messages on the station’s Facebook and Twitter accounts weekly, as well as a direct mail piece going to 167,000 homes in the tri-state area,” the release continues.“Meanwhile in Boston, more than two million listeners for three of that city’s top stations, WBMX, WODS and WZLX, will also hear endorsements for the Island on their favourite stations for a period of five weeks.”And a radio campaign in the UK has attracted 2,500 entrants in three days for a chance to come to Bermuda.“In February, five UK stations will be visiting the Island to broadcast back to an audience in excess of five million listeners.”Transit advertising is taking place in the UK, Toronto and Boston with buses, taxis, trains and street cars wrapped in Bermuda imagery.