Government has launched a search for a public relations agency to support tourism and international business.The request for proposal, which was advertised in the Official Gazette, specifically targets “an agency partner in the North American market (USA and Canada) to provide public relations initiatives to support Bermuda tourism’s international business, leisure, travel trade and group and incentive travel markets”.The ad says that the Bermuda Department of Tourism is conducting a review “in response to our need to re-evaluate best practices, explore innovative thinking and consider new, strategic solutions”.It adds: “The right partner is one that can plan and execute a public relations strategy designed to garner editorial endorsement for Bermuda, generate buzz and ultimately drive visitation to the Island.”BDOT’s current PR agency for the North America market is Lou Hammond and Associates but that contract expires soon.Publicasity is currently Bermuda’s tourism agency for the UK market, having won a one-year contract in September last year.