Tourism launches video clip competition
A popular YouTube clip of cliff-jumping in Bermuda is the inspiration for a new video competition to promote the Island.Residents have the chance to win $5,000 by submitting their own films in a quarterly contest being arranged by the Bermuda Department of Tourism.Minister Wayne Furbert said in a statement: “Following the enormous success of the cliff-jumping video and the BDOT’s Spring Break video which featured such fantastic images of Bermuda, we wanted to open the market to all residents, with no age limit, to capture the best of Bermuda on film.“The idea is to show Bermuda and what we can offer a visitor from a resident’s perspective.”Mr Furbert said the Department is looking for creative, energetic and fun videos.“We are encouraging producers to think outside the box and show us some really innovative new concepts for promoting Bermuda to diverse audiences,” he said.The cliff-jumping video, by 15-year-old Giles Lorimer, has attracted more than 300,000 hits since being posted on YouTube six months ago; its success was acknowledged by the international media, with the Huffington Post describing it as “crazy teenage fun in a gorgeous location”.Video content for the Tourism competition should target potential visitors to Bermuda and address the question, “Why should you visit Bermuda?”According to Government, the content must feature positive images and scenes, ultimately inspiring visitors to want to travel to the Island.All videos must be of HD quality, proof of ownership or copyright release for music is required in writing, videos should not exceed two minutes, submissions must not include any obscene content or language or nudity, and product marketing is prohibited.The winning video will be posted on the BDOT’s website, YouTube channel and Facebook page.First quarter deadline for submission is Monday, June 18. Entries must be e-mailed to Tina Evans Caines, manager, On-Island Communications, Bermuda Department of Tourism at emevans-caines@gov.bm.