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BERMUDA | RSS PODCAST

It’s a wrap for tourism campaign

Filming and photography of the 14 Bermudian models in the new Department of Tourism’s campaign has been completed.FuseIdeas, the marketing company producing the new campaign, selected models ranging in age from five to 44 from more than 150 applicants.Tourism Minister Wayne Furbert deemed the production segment of the campaign a success, emphasising the number of Bermudians involved.“When the Department was in the planning stages for this campaign one of our mandates was to involve as many locals as possible — not only models but also on the production side, transport and so on,” Minister Furbert said.“Up to 40 locals were employed in some way for the production of the new ad campaign.”The completed promotional campaign is due to launch in August.