The Bermuda Department of Tourism has signed a sponsorship deal with Major League Baseball giants the New York Yankees.Highlights of the partnership include full-page Bermuda ads integrated with editorial in Yankees publications and advertisements on in-stadium TVs during game action.Transport and Tourism Minister Shawn Crockwell said today: “We have found sports sponsorships to be an effective marketing tool and, while our investment with the Yankees is smaller in size and scope than past agreements with teams such as the New York Mets and Boston Red Sox, we feel the multi-platform level of integration and the fact that this is the most recognisable franchise in North America makes this a relationship that we expect to be equally successful.“We look forward to continuing and growing this partnership by showing Yankees fans everywhere that Bermuda is a destination with so much more to offer, including easy accessibility from New York City.”In January this year, Yankees all-star outfielder Curtis Granderson made a well-publicised three-day visit to Bermuda as part of the deal with the Yankees.Yankees Magazine will feature Granderson’s visit in the upcoming May issue, which will be available on Friday, May 3. A full-page colour Bermuda ad also appeared in the Table of Contents section of the 2012 American League Division Series Playoff Issue of Yankees Magazine.On Wednesday, the New York Yankees hosted Minister Crockwell and VIP guests of the BDOT as the team faced off against the Houston Astros.In attendance were William Griffith, Director of Tourism, as well as invited influencers from media outlets including Worth magazine, Travel Alliance publications, CBS Altitude Group and Black Enterprise and high-end travel agencies including Frosch Travel, Valerie Wilson Travel and American Express. In addition, senior executives from Starwood Hotels and JetBlue Airways joined the group.Bermuda’s guests received a private tour of the famed Yankees Museum and Monument Park prior to the game as well as an in-game welcome message on the stadium’s jumbotron.Bermuda is prominently featured in New York Yankees official publications with two sets of full-page colour ads that are scheduled to run through the end of the 2013 season. The ads will appear in each issue of the monthly Yankees Magazine from March through October.There is also a full-page colour ad in the 2013 New York Yankees official game programme, which is sold at the stadium on game day.Yankees in-stadium televisions will feature colour Bermuda Tourism advertisements during 17 home games spanning from May 29 to June 27. The ads, each 30 seconds in length, will appear as “L-Wrapper” advertisements on the stadium’s 134 high-definition TVs during game action on the concourse levels and at stadium restaurants, bars and lounges.With each ad appearing no less than four times per game on every screen, the Bermuda ads will be featured a minimum of 536 times at each Yankees home game, a total of 9,112 mentions during the scheduled time.Additionally, Bermuda Tourism brochures will be distributed in Playmakers Media’s 20 total luxury suites to attendees throughout the 2013 season.